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C3Research
AVP, Northeast Region
Managed research projects from preparation and delivery of client brief proposals to delivery of business solutions informed by consumer insights.
Role Progression
AVP, Northeast Region
New York, NY
Senior Research Executive
Orlando, FL
Research Executive
Orlando, FL
10,000+
Interviewed/Surveyed
Led a cross-functional team of researchers and designers to measure the effectiveness of interactive online ads in collaboration with the IAB. The study concluded interactive ads increased effectiveness by 5X; which was examined through user testing and quantitative surveying. Study was published in the WSJ and presented at the ARF conference.
Advertising Quotient Model:Launched C3Research’s proprietary advertising model that measures the effectiveness of digital advertisements before release to optimize and improve breakthrough with reliability scores ranging from 0.70 to 0.90. Model has helped build guidelines for future advertisements, improve engagement rates, rapid prototyping and identifying the right ads to launch. Models were developed through analysis of user interviews and quantitative modelling.
Web Brand Equity Model:Planned, developed and launched a new Web Brand Equity model that measures the effectiveness of websites to optimize and improve their performance in building an online brand presence. The model has been successfully used for competitive benchmarking, understanding category drivers, and identifying critical areas for site redesign strategies.
"The study, conducted by C3Research, found that the IAB's "Rising Star" ad placements...delivered higher interaction rates than standard units: 34% versus 11%, on average."
