Overview
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Tegla Retail
Co-Founder & Product Manager
Tegla Retail was founded with the mission to deliver real shopper insights for confident in-store decision making.
500,000+
Square Feet Mapped
Through collaboration with brands and retailers, Tegla Retail's tracking solution was developed to resolve the problem of insufficient data collection, and the inability to connect user's shopping behavior to their purchases. The Tegla Tracker is a wearable measurement device that harnesses the power of AR to track shopper movements from cart to purchase.
Tegla Cart:Increased the sample size yield by 10x at a fraction of the cost and data collection time of the Tegla Tracker. A 3D printed cart attachment was developed in collaboration with designers and engineers to leverage the Tegla Tracker for large measurement studies. Using receipt data, shopper movements were connected with purchases and surveys to examine shopper behavior.
Tegla Landscaper:Workshopped cross-functional concept sprints with clients to investigate opportunities for new solutions, resulting in the development of a category management tool for category management divisions. Traditional methods resulted in incorrect placement and a potential loss in sales. Using machine learning, the Tegla Landscaper could identify products on shelves and map product assortment to determine inconsistencies and make corrections.
