Coca-Cola HBC
Marketing Intern
My role spanned from analyzing focus groups in Budapest to conducting market research on pricing in stores around the country to managing a small marketing impact team around Lake Balaton.
195
Stores Visited
invested in 100+ transactions
With my first real jump into the world of marketing, there was no better place to start than Coca-Cola. As a native Hungarian, I was fortunate to intern at the Coca-Cola Hellenic Bottling Company, tasked with the following responsibilities:
Analyzed sales issues of products, touring 195 different stores around Hungary, interviewing store managers.
Lead a marketing impact team of 8 members, working with vendors at the Sziget Music Festival.
Conducted and reviewed focus groups for new product development for fruit beverages.
Conducted financial analysis for underperforming products by analyzing historical data.
Managed “Mystery Shopper” program for the “Restaurant Improvement Initiative”.
